Yahoo! Personals Matches by Mail User Interface The Challenge: Matches by Mail (MbM), a proactive email service of Yahoo! Personals, is the only interface to the Yahoo! Personals web site for many users. After determining that this feature was underperforming, Yahoo! recruited a team to significantly increase the effectiveness of their direct mail efforts. Specific goals included increasing MbM sign-up conversion, driving more effective MbM results, and offering more compelling features to draw users to the Personals site. As one of the key UI designers on the development team, CTD collaborated closely with Yahoo!'s internal GUI team to create an email template and user interface that included new modules and incorporated new features. Services: Brand support, user interface design, graphic design, HTML coding, and QA testing.		The whole story – to go. Download our company summary ( 1.8MB). Free project assessment. Download the details ( 37K).