Member Services Brochure The Challenge: Establish a new master look and feel for a marketing collateral series that could be implemented easily across print and web media. The concept centered around lively photos of HP employees who are members of the Credit Union, accompanied by personal stories of how HPCU helped them achieve their financial goals. CTD also supplied art direction for a series of photo shoots of HP employees who were Credit Union members. Perspective, poses, and expressions were dynamic, and the photos were injected with emotion and a touch of whimsy to reinforce the diversity and vitality of the Credit Union's members. Participating in the photo sessions were people ranging in age from two years to 90-something! The 4-color, 24-page printed brochure used a compelling photo and pull quote on each two-page spread to draw the reader into a description of HPCU's products and services. Services: Concept, art direction, graphic design, page layout, copy writing, digital photo-manipulation. Themes ranged from a pair of beekeeper hobbyists who grew their small business with an HPCU loan, to 7-year-old twin boys who, when it's time for college, will benefit from the Student Program and have help in becoming financially responsible.		Similar projects: Stanford – Institute for Research on Women and Gender Brochure Visa – International Assignment Information Kit Web AND print. Support for your print needs ( 304K). The whole story – to go. Download our company summary ( 1.8MB).