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Event & Sponsorship Marketing Calendar |
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The Challenge:
Transform Visa's static Event & Sponsorship Marketing Calendar site into a flexible, dynamic resource delivering up-to-date inventory information to a mobile sales team with minimal support from the administrative staff.
CTD worked with senior managers at Visa to redesign the existing static calendar site, giving it a new look and feel and advanced functionality. The site delivers improved usability through global navigation, a searchable database of events, and step-by-step instructions for sales staff. Online event request forms prefill with event and user information from the database and streamline the ticket distribution flow for account executives and administrative staff alike. Administrators are additionally supported by an online approval process and inventory tracking for highly popular programs like the Disney® partnership.
Services:
Site design and production including brand support, information architecture, systems architecture, ColdFusion programming, database design and implementation, administration functions for database content management, UI design, graphic design and production, HTML coding, and QA testing.
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A phased approach to the original site development and ongoing maintenance services have allowed for content expansion and functional enhancements to occur in a timely manner yet within a manageable budget.
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