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The Challenge:
Create a visual impression of action and vitality to match the power of the site's content—Visa's many world-class partnerships and sponsorships. The site look and feel had to accomplish this while adhering to a newly released visual standard that favored minimalist, organized layouts over more expressive layouts.
CTD was able to pull from a rich library of images associated with Visa's partnership and sponsorship programs, including Disney®, the Olympics, and the Rugby Word Cup, to support the informational nature of the site. While each section of the site focused on a different program and featured subject-specific imagery, a general visual style and momentum tied the site together.
Services:
Brand support, site concept, graphic design and production, HTML coding, and QA testing.
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Each subsection expands on the details and benefits of Visa's world-class partnerships and sponsorships, including the Olympics, Disney®, and the Rugby World Cup. |
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